Pure Cycles Warranty PolicyUpdated 6 days ago
Pure Cycles Warranty & Support
At Pure Cycles, we want you to enjoy your bicycle for years to come. If you experience a problem that you believe may be related to a defect in materials or workmanship, we’re here to help.
Pure Cycles and our authorized dealers can help inspect your bicycle, determine what may be causing the problem, and assist with a warranty claim when needed.
Below you’ll find information about registering your bicycle, an easy-to-understand summary of our warranty coverage, answers to common warranty questions, and the complete Pure Cycles Limited Warranty.

Register Your Pure Cycles Bicycle
Registering your new Pure Cycles bicycle is quick and easy, and helps us better support you throughout your ownership.
Your registration creates a record of your bicycle and its serial number, making it easier to identify your product if you ever need assistance, replacement parts, or warranty support.
Why Register?
Keep Your Serial NumberAn important piece of information if you ever need product or warranty assistance.
Make Future Support EasierRegistration helps us identify your bicycle and provide more efficient assistance.
Help Simplify Warranty SupportHaving your product information on record can make it easier to review a future warranty claim.
Registration only takes a few minutes. Have your bicycle’s serial number and purchase information available before you begin.
Register Your Pure Cycles Bicycle →
Note: Product registration does not replace your proof of purchase. Please keep your original receipt or other proof of purchase, as it may be required for warranty service.
Pure Cycles Warranty at a Glance
Here’s a quick overview of your Pure Cycles warranty coverage. For complete terms, conditions, and exclusions, please see the Complete Warranty Policy below.
| What’s Covered | Coverage Period | What to Know |
|---|---|---|
| Frame Alloy & Steel | Lifetime | Covered for the lifetime of the original retail buyer. If an equivalent frame is not available at the time of warranty, Pure Cycles may offer a similar-value substitute. |
| Forks, Parts & Components | 1 Year | Covered for one year from the date of purchase by the original retail buyer. Wear items such as tires and tubes are not covered. |
| E-Bike Batteries | 1 Year | Battery damage caused by power surges, use of an unapproved charger, improper maintenance, neglect, or normal wear is not covered. Only the original equipment charger is approved. |
| Commercial-Use Frame | 1 Year | Applies to Pure Cycles alloy and steel frames used for commercial purposes. |
| Commercial-Use Parts & Components | 30 Days | Original Pure Cycles forks, parts, and components used for commercial purposes are covered for 30 days. Wear items such as tires, tubes, and grips are excluded. |
Important: Warranty coverage applies to the original owner and is non-transferable. Proof of purchase identifying the bicycle or frameset by serial number is required. Additional terms, conditions, and exclusions apply. See the Complete Warranty Policy below for full details.
Pure Cycles Warranty FAQs
Select a question below for more information.
How do I submit a warranty claim?
Start by contacting Pure Cycles or an authorized Pure Cycles dealer.
Your bicycle or frameset must be presented together with a receipt, bill of sale, or other appropriate written proof of purchase identifying the bicycle or frameset by serial number.
What documentation will I need?
Please be prepared to provide:
- A receipt, bill of sale, or other appropriate proof of purchase
- The bicycle or frameset serial number
- Information about the problem you are experiencing
Additional information or photographs may be requested to help evaluate the claim.
Who is covered by the warranty?
The Pure Cycles Limited Warranty applies to the original owner of a new Pure Cycles bicycle or frameset purchased from Pure Cycles or a Pure Cycles dealer.
The warranty remains in effect only while the original owner retains ownership of the bicycle or frameset and is not transferable.
What is not covered?
The Pure Cycles Limited Warranty does not cover:
- Improper assembly
- Improper maintenance
- Normal wear and tear
- Installation of components, parts, or accessories not originally intended for or compatible with the bicycle as sold
- Damage or failure due to accident, misuse, abuse, or neglect
- Labor charges for part replacement or changeover
- Paint or finish
Are normal wear items covered?
No. Normal wear and tear is not covered by the warranty. Tires and tubes are specifically identified as wear items and excluded from the one-year parts and components warranty.
Are labor charges covered?
No. The original owner is responsible for labor charges associated with the repair or replacement of warranty parts.
What if a replacement frame is no longer available?
If Pure Cycles does not have an equivalent frame available at the time of warranty, the consumer may be offered a similar-value substitute.
What can void my warranty?
The warranty does not apply to defects, malfunctions, or failures resulting from abuse, neglect, improper assembly, improper maintenance, alteration, collision, crash, or misuse.
Use in trick riding, ramp riding, jumping, aggressive riding, severe terrain, severe climates, with heavy loads, commercial activities, or similar activities may damage the bicycle and may void warranty coverage.
Can I add a motor to a non-electric Pure Cycles bicycle?
Pure Cycles bicycles that were not originally designed and equipped with a motor are not intended to be motorized. Adding a motor to a bicycle not originally designed for one may void the warranty.
How often should my bicycle be inspected?
Pure Cycles recommends periodic inspection by a Pure Cycles dealer for indicators of stress or potential failure, including cracks, deformation, corrosion, paint peeling, dents, or other signs of potential problems, inappropriate use, or abuse.
What if my warranty claim is outside the United States?
Warranty claims made outside the United States may be subject to additional fees and restrictions.
Complete Pure Cycles Warranty Policy
The following is the complete Pure Cycles Limited Warranty. If there is any difference between the summary or FAQs above and the terms below, the Complete Warranty Policy below controls.
View Complete Warranty Policy
All Pure Cycles bicycles and framesets sold through Pure Cycles, or an authorized Pure Cycles dealer are subject to the following terms, conditions, and limitations.
J&B Importers, Inc. grants each original buyer of a Pure Cycles bicycle or frameset a non-transferable warranty subject to the following limitations, terms, and conditions that state when new this bicycle or frameset is free of defective materials and workmanship.
Lifetime Summary Coverage
(Subject to limitations, terms, and additional conditions as explained below)
All Pure Cycles alloy and steel frames are warranted for the lifetime of the original retail buyer. If at the time of warranty, Pure Cycles does not have available an equivalent frame, the consumer may be offered a similar value substitute.
One (1) Year Summary Coverage
(Subject to limitations, terms, and additional conditions as explained below)
All Pure Cycles forks, parts, and components (except wear items such as tires and tubes) are warranted for 1 year from the date of purchase by the original retail buyer.
All E-bike batteries are warranted for one (1) year from the date of purchase by the original retail buyer with the following exceptions. The battery warranty does not include damage from power surges, use of unapproved chargers (only original equipment charger is approved), improper maintenance, neglect, or normal wear.
Commercial Use Summary Coverage
(Subject to limitations, terms, and additional conditions as explained below)
All Pure Cycles alloy and steel frames, if used for commercial purposes are warranted for one (1) year from the date of purchase by the original buyer.
All original Pure Cycles forks, parts, and components (except wear items such as tires, tubes, and grips) on bicycles, if used for commercial purposes are covered for thirty (30) days from the date of purchase of the original buyer.
Limited Warranty Does Not Cover
- Improper assembly
- Improper maintenance
- Normal wear and tear
- Installation of components, parts, or accessories not originally intended for or compatible with the bicycle as sold
- Damage or failure due to accident, misuse, abuse, or neglect
- Labor charges for part replacement or changeover
- Paint/finish
Additional Conditions
This Limited Warranty is made only to the original owner of this new Pure Cycles bicycle or frameset purchased from Pure Cycles, or a Pure Cycles dealer, and it shall remain in force only as long as the original owner retains ownership of the Pure Cycles bicycle or frameset. This Limited Warranty is not transferable.
In order to exercise your rights under this limited warranty, the bicycle or frameset must be presented to Pure Cycles, or a Pure Cycles dealer, together with a receipt, bill of sale, or other appropriate written proof of purchase which identifies the bicycle or frameset by serial number.
Should this bicycle or any part be determined by Pure Cycles to be covered by this warranty, it will be repaired or replaced, at the sole option of Pure Cycles, which will be conclusive and binding.
The original owner shall pay all labor charges connected with the repair or replacement of all parts. Claims made outside the USA may be subject to fees and additional restrictions.
This limited warranty does not apply to normal wear and tear or to claimed defects, malfunctions, or failures that result from abuse, neglect, improper assembly, improper maintenance, alteration, collision, crash, or misuse.
This bicycle has not been designed, engineered, distributed, manufactured, or retailed to be equipped with a motor of any kind, for uses in trick riding, ramp riding, jumping, aggressive riding, riding on severe terrain, riding in severe climates, riding with heavy loads, commercial activities, or any similar activities; such uses may damage the bicycle and can cause serious injury to the rider, and in all cases will void this warranty.
Useful Product Life Cycle
Every Pure Cycles bicycle or frameset has a useful product life cycle. The length of that useful product life cycle will vary with the construction and materials of the bicycle or frameset, the maintenance and care the bicycle or frameset receives over its useful product life cycle, and the type and amount of use the bicycle or frameset is subject to.
Uses in competitive events, trick riding, ramp riding, jumping, aggressive riding, riding on severe terrain, riding in severe climates, riding with heavy loads, commercial activities, and other types of non-standard use can dramatically shorten the useful product life cycle of a Pure Cycles bicycle or frameset.
Any one or a combination of these conditions may result in an unpredictable failure of a Pure Cycles bicycle or frameset that would not be covered by this warranty.
All Pure Cycles bicycles or framesets should be periodically checked by a Pure Cycles dealer for indicators of stress and/or potential failure, including cracks, deformation, corrosion, paint peeling, dents, and any other indicators of potential problems, inappropriate use, or abuse.
These are important safety checks and very important to help prevent accidents, and bodily injury to the rider and shorten the useful product life cycle of a Pure Cycles bicycle or frameset.
Limitation of Warranty
THIS IS AN INTEGRATED AND FINAL STATEMENT OF THE PURE CYCLES LIMITED WARRANTY. PURE CYCLES DOES NOT AUTHORIZE OR ALLOW ANYONE, INCLUDING ITS DEALERS, TO EXTEND ANY OTHER WARRANTIES, EXPRESS OR IMPLIED, FOR PURE CYCLES.
NO OTHER REPRESENTATION, AND NO STATEMENT OF ANYONE BUT PURE CYCLES, INCLUDING A DEMONSTRATION OF ANY KIND BY ANYONE SHALL CREATE ANY WARRANTY REGARDING THIS BICYCLE.
ALL OF THE REMEDIES AVAILABLE TO THE ORIGINAL OWNER ARE STATED HEREIN. IT IS AGREED THAT PURE CYCLES’ LIABILITY UNDER THIS LIMITED WARRANTY SHALL BE NO GREATER THAN THE AMOUNT OF THE ORIGINAL PURCHASE PRICE AND IN NO EVENT SHALL PURE CYCLES BE LIABLE FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES.
Disclaimer
All other remedies, obligations, liabilities, rights, warranties, express or implied, arising from law or otherwise, including but not limited to, any claimed implied warranty of merchantability, any claimed implied warranty arising from course of performance, course of dealing or usage of trade, and any claimed implied warranty of fitness, are disclaimed by Pure Cycles and waived by the original owner.
Some states, jurisdictions, countries, provinces, do not allow some or all of the limitations set forth herein, or the exclusion or limitation of incidental or consequential damages.
If any provision is found unenforceable, only that provision shall be stricken, and all others shall apply.
This limited warranty does provide the original owner with certain legal rights and recourse and the original owner may possess other rights or recourse, depending on the state, jurisdiction, country, or province.
Warranty Revision Date: September 15, 2023
Questions About Your Pure Cycles Bicycle?
Pure Cycles or your local authorized Pure Cycles dealer is the best place to start if you have a product or warranty question.
Pure Cycles / J&B Importers, Inc.
PO Box 161859
Miami, FL 33116-1859
Email: [email protected]
